Takapuna Beach on Auckland's North Shore was polluted by sewage at the weekend, but because of a bureaucratic bungle, the Safe Swim website assured the public it was low risk.
Beachgoers who spotted a "public health warning" sign that was at odds with the website are upset.
"Had our two-year-old son down there this afternoon - I'm just livid," one wrote on Facebook.
Wastewater utility Watercare Services, an Auckland Council-controlled organisation, said that on Saturday a large build-up of fat and rubbish in a sewer caused an overflow at a private property on Clifton Rd.