The Rugby World Cup 2011 roadshow will be an early morning attraction at the Masterton Town Hall on July 14.
The doors will be open at 6.30am and close three hours later when the roadshow stops over on a 27-town tour of the country.
Centre of attention will be the tournament's premier trophy, the Webb Ellis Cup, and popular television personality Tamati Coffey will be there as part of a live broadcast of TV One's Breakfast Show.
The roadshow will come to Masterton in a custom-designed truck which opens into a 72sq m events-style venue featuring interactive displays and videos on Rugby World Cup history and legends.
Outside the truck, which has been painted in the tournament's distinctive mangopare and koru designs, a marquee area will preview some of the Real New Zealand festival experiences to be held during the RWC and this will give every town an opportunity to showcase their unique and quintessential qualities.