The Rugby World Cup 2011 roadshow will be an early morning attraction at the Masterton Town Hall on July 14.
The doors will be open at 6.30am and close three hours later when the roadshow stops over on a 27-town tour of the country.
Centre of attention will be thetournament's premier trophy, the Webb Ellis Cup, and popular television personality Tamati Coffey will be there as part of a live broadcast of TV One's Breakfast Show.
The roadshow will come to Masterton in a custom-designed truck which opens into a 72sq m events-style venue featuring interactive displays and videos on Rugby World Cup history and legends.
Outside the truck, which has been painted in the tournament's distinctive mangopare and koru designs, a marquee area will preview some of the Real New Zealand festival experiences to be held during the RWC and this will give every town an opportunity to showcase their unique and quintessential qualities.
Wairarapa Spring Festival, which will highlight native bird conservation, local art, gardens and heritage museums.
Wairarapa Vintage Wings and Wine Festival in Masterton, which will take a journey through aviation history while allowing visitors to taste the best of Wairarapa wine and food .
Rugby, Haka and Hangi Festival in Carterton, which will provide haka tuition and allow for people to participate in a friendly game of rugby and enjoy a traditional Maori hangi meal.
Carterton Daffodil Festival, a two-day event comprising street stalls and the chance to view local gardens in full bloom.
Those attending the roadshow will have the chance to have their photo taken with the Webb Ellis Cup, win or buy RWC tickets, and find out the different ways they can be part of the tournament. The two best dressed fans at every location will win two RWC 2011 match tickets each.