He said he was impressed by fans' commitment, as exemplified by the near 27,000 who braved the heavy rain in Wellington on Sunday night to see the Pumas beat the Scots.
"Rain or shine, fans up and down the country are dressing up, painting their faces and really getting into the spirit of RWC 2011," Mr Snedden said.
"This weekend alone, nearly a quarter of a million fans passed through the gates for matches which included the historic double-header at Eden Park where 120,000 fans attended the two matches."
Mr Snedden told Radio Sport his worries about sales had been allayed by the public's response to games.
"To be honest, I did have a wee bit of a concern about Rotorua, even on the day before the tournament. It just wasn't quite heating up as I hoped it would. But they got in behind it. They saw what happened in their first game and I think the people who were there enjoyed it so much, word got around."
Last night, tickets were still available for 16 of the remaining 19 matches - but they come at a price.
Packages to the final are still on offer for between $995 and $4745 and category A and B tickets to the quarterfinal in Wellington in October 9 - expected to be between the Springboks and the Wallabies - are selling for $491 and $399 respectively.
The cup's general manager of marketing and communications, Shane Harmon, said they were "bang on track to hit our sales and revenue targets".
Three of the remaining pool matches have now sold out, and tickets to the games in Nelson, Palmerston North, Wellington, Auckland and Hamilton are selling fast.
Tickets were also still available for the semifinals and quarter-finals, Mr Harmon said.
"We urge fans who have yet to experience the excitement and fun of a RWC match to move fast or they will be disappointed."
