Rugby columnist Sam Casey's SENZ contract terminated after women's rugby opinion piece

Players in action during the Farah Palmer Cup womens rugby match between Auckland Storm and Waikato in October 2020. Photo / Photosport

Rugby columnist Sam Casey has lost his job at sports radio station SENZ after an opinion piece arguing too much money was being invested in women's rugby for too little return.

Casey's piece "Hands up, not out" was written before he joined SENZ and published in a different publication, Rugby News, last week.

In it, Casey said there was "no rhyme or reason" why the Black Ferns and Black Ferns Sevens players got paid what they did and that they were "always putting their hand out instead of their hand up."

Casey told the Herald he stood by the piece but that he could've articulated his perspective better, and that he intended for the piece to be about the economics of rugby in New Zealand, not a "potshot" at women's rugby.

Sports Entertainment Network, the radio station's parent company, said Casey's views in the column were inconsistent with the company's values of equality, respect and inclusiveness among all sports and athletes.

The tone and language used in the piece were highly disrespectful to New Zealand's female sports athletes, it said.

Casey said the move to terminate his contract was unexpected.

"Obviously, it's an opinion piece and it's designed to create debate and discussion. For sure, [I] could've ... articulated it better."

"I wasn't naive enough to think that it wasn't going to ruffle any feathers but at the end of the day, it is an opinion piece and not everyone is going to agree with it."

"From my point of view, it was an opinion piece about the economics of rugby in New Zealand, it wasn't 'let's have a potshot at women's rugby'."

In the piece, Casey took aim at Farah Palmer Cup player Alice Soper for how she had put pressure on New Zealand Rugby (NZR) to get more game time for the Black Ferns.

Imagine being so powerful, that a dude you don’t know is still mad about an opinion you expressed (and still stand by!) over a year ago.

Turns out, I’m that powerful in Sam Casey’s mind. Thanks for the publicity baaaabes!

Read this 90s style throwback in this months Rugby News pic.twitter.com/1cv8aot7js

— Alice Soper (@alicesoapbox) July 1, 2021

"Vocal commentator Alice Soper who is a member of the Wellington FPC team went as far as to publicly spray NZR about doing everything possible to ensure the All Blacks play, but not the Black Ferns," the piece said.

"She honestly believed during such horrific [Covid-19] economic times, the NZR shouldn't have prioritised the biggest money-spinners in the game, the ones that pay for the competition she plays in ..."

Speaking to Newstalk ZB's Heather du Plessis-Allan, Soper said New Zealand Rugby had already struggled to make money before Covid-19 and women's rugby hasn't made anything worse.