What sort of person is a member of the Labour Party? Or a union boss? I have no idea. But I do know they aren't the people whose vote Labour needs.
And that's Labour's problem. The leadership aspirants are pitching to the wrong audience. The Labour membership has a 40 per cent say in choosing the new leader. The unions 20 per cent. And the caucus the remaining 40 percent.
That alone is off-putting to Mr and Mrs Centre-Voter. They don't like union bosses. And their politics aren't those of the Labour Party.
Labour's problem is the people who were voting Labour but are now voting National.
The difficulty is that in pitching to party members and union bosses the leadership contenders are turning these voters off.