Remember Happy Feet? Gareth Morgan does, and he's on a mission to find where he went.
The economist and writer will join 12 of the country's top scientists on a 30-day voyage to Antarctica early next year to raise awareness of the importance of the region.
And along the way they will be trying to find the emperor penguin who made headlines around the world when he turned up at a Wellington beach in June.
Happy Feet was released into the Southern Ocean on September 4, and Dr Morgan paid for a transmitter to track his progress.
When the signal died many thought the penguin went with it. However, the wealthy philanthropist - who gave away his $47 million share of the proceeds when his son Sam sold Trade Me - thinks Happy Feet may have travelled out of range.