New Zealand's most manly man - and most eligible bachelor - is about to take it up a level by growing a thick moustache.
All Blacks captain Richie McCaw has hung up his rugby boots for the rest of the year and is focusing his energy on growing a moustache.
The All Blacks skipper has entered Movember for the first time and started the upper-lip hair growth while out fishing on a boat.
"I am normally out of the country this time of year but with rugby all finished with 2011 I am going to put my feet up and grow a Mo!," he said on his official Movember page.
McCaw said if sporting a mo for a month could encourage men to take their health more seriously and raise funds and awareness for a great cause, "then let the hairy top lip begin!".