The All Blacks continue their world domination, with captain Richie McCaw appearing on a billboard in New York's Times Square.
New Zealand man Andrew Moros posted a series of photos, on Facebook, showing off a staunch-faced McCaw overlooking one of the world's most well-known squares.
"Richie McCaw: The legacy of a legend,'' the digital billboard reads, before the screen changes to show off his stats:
"148 test matches, 3x World Player of the Year, 2x World Champion.''
The last screen - black and white - has a profile of the All Blacks captain alongside the words: "Long live the King.''