Rugby dominated television ratings this year and home-grown reality shows followed right behind to make up most of the rest of the rankings.
Nielsen's list of top 50 television programmes for the year shows the Rugby World Cup finals eclipsed the top non-rugby show, Border Security, by almost three times.
The top 16 shows by total audience were World Cup matches.
The rankings then move on to a rout by TV One, though media analyst Martin Gillman noted this was skewed by the channel's overwhelming popularity among older viewers.
"If you eliminate the 65-plus audience it changes it dramatically. TV One so dominates in 60-plus that it wipes everything else out. For overall popularity, that's fair enough. But if you look at commercial it comes to TV2 as the number one channel," Mr Gillman said.