Retail therapy: This week's shopping news

Ruben Bryant from Good As Gold store in Ponsonby. Photo / Brett Phibbs

POT OF GOLD

Aucklanders finally have their own slice of Wellington retail institution Good as Gold, aka GAG, with a new Ponsonby store just open. Owner Ruben Bryant (pictured in the store above) brings his eclectic mix of local and international streetwear and fashion brands including Kowtow, Nike, New Balance, Nobody Denim and Alpha 60, and accessories such as Colab eyewear and Prospector Co. grooming products. He says he is excited to join the Ponsonby retail community. "I've always wanted to open a store in Auckland, and the timing was right when I got offered this wonderful space. The energy in Auckland right now is really good."

The brand celebrates 10 years in business this month, and will be marking the anniversary throughout the year, with parties in both cities (everyone is invited), and a specialty tote bag and clothing line planned.

• 86 Ponsonby Rd, Ph (09) 376 4653.

Eggs Maternity. Photo / Supplied.

COOL COLLAB

Celebrity maternity wear favourite Koko Mama - fans include Jools Oliver and Sienna Miller - is now stocked at Egg, with designer Tamara Hema recently returning to New Zealand from London. Pieces like this T-shirt ($99.90) and trackpants ($125) are available exclusively from Egg's boutiques and eggmaternity.com.

DESIGN A TEE

Try your hand at designing one of Icebreaker's T-shirts, for the chance to win $1500 worth of Icebreaker products and to have your design featured in the brand's summer collection. Enter at challenge.icebreaker.com before October 8.

New luxurious lifestyle brand, Perriam. Photo / Supplied.

LUX LIFESTYLE

Watch out for new luxury lifestyle brand, Perriam, from Central Otago designer Christina Perriam. Her family owns Otago's Bendigo Station, and she aims to bring this high country spirit into her New Zealand-made merino designs. The range expands on her women's and children's labels Christina Perriam and Suprino Bambino. Launching mid-October, see perriam.co.nz.

Trelise Cooper's new summer range. Photo / Supplied.

SHOP STEADY

Shop Trelise Cooper's new summer range (left) wherever you please with the launch this week of a user-friendly mobile shopping site, designed to "take the experience of Cooper's bespoke boutiques into the digital world". The designer's spring ranges are also online, plus Coop, Cooper, Boardroom and more. All orders placed before October 8 receive a gift and the chance to win one of 25 luxury gift packs. trelisecooperonline.com.

- VIVA