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Tourist-based companies in Tauranga are preparing themselves for heavy losses following the Rena shipping disaster.
Fishing charter companies, resorts, motels, surf schools and water-based recreational activity companies say they are already starting to feel the effects.
Tauranga Motel Association president Lloyd Stone said it was a tragic situation not only for the people of the region, but also for its tourism.
"Naturally it will affect tourism very heavily. They're saying it will [take] weeks and months to work things out. That means it's going to carry on through summer - our peak season."