Former Baywatch star David Hasselhoff has made a heartfelt plea to his followers in the wake of the Rena disaster.
But expatriate New Zealand actor Russell Crowe probably needs to watch news from home more often.
Hasselhoff went to Twitter where he appealed for help to his followers on the social media website after seeing a news clip of New Zealand's worst environmental disaster.
"This was a beach I was on last Jan. and the KIWIS need our help Horrible and sad this keeps happening."
The former star of Knight Rider spoke to the Herald during an iceblock launch at Mt Maunganui earlier this year.