Some might say Sonny Bill Williams' styled black hair is his crowning glory - after his abs - but the All Black says he'll shave it all off if he doesn't raise $2000 for cancer.
In fact, the whole Chiefs team have pledged to rock a shining dome look for the cause.
Williams baldly announced his and the team's intentions on Twitter this week to help raise funds for the Shave for a Cure charity.
"Help me out tweeps need to raise 2k to save me hair do trust me u dont wanna see me with a number 1."
The All Black then lured his fans to donate by promising to follow them on Twitter if they gave more than $10.