Safety was hugely important to him - but promoting it wasn't his job.
"First and foremost I've got to make a show that is going to rate, that's the job I'm in. We don't get New Zealand On Air funding. Perhaps if the taxpayer was paying me they might have a bit more of a case.
"I can't jump on every cause. Yes, I think water safety is important, and yes, I think I am in a position where I could help promote that but Water Safety New Zealand are paid by us as taxpayers to do that job.
"In the times where we have done safety messages and said, 'make sure you've got properly functioning lifejackets on board', I haven't had someone from Water Safety New Zealand saying 'Thanks for that'."
Most boats used on the show were at least 8m and not considered small. By law it is compulsory to carry lifejackets for all on board.
"If anyone wants to wear a lifejacket on my show, I'm not going to say, 'oh you bloody girl'. In fact, I say, 'if you want to wear a lifejacket that's cool'."
He insisted on lifejackets when crossing a bar or in rough seas, as he always did for any children on board.
Checking weather forecasts was also important to safety, but it would not be good television to show the detailed safety checks they did before heading out.
Mediaworks spokeswoman Rachel Lorimer said lifejackets weren't mandatory, but TV3 believed in "proactively and visibly" promoting the use of lifejackets and other water safety measures.
She confirmed viewers had complained about people on the ITM Fishing Show not wearing lifejackets.
"It is our policy to actively encourage the producers of relevant programmes to ensure that everyone appearing on screen is wearing lifejackets."
Water Safety New Zealand spokesman Chris Robinson said fishing shows in general were trying to appeal to men wanting to have a good time on the water.
But males made up the bulk of drowning figures.
It would send a strong pro-safety message if those on the shows wore lifejackets.
"They want to be seen as macho," he said. "At some point if they continue that behaviour they are increasing the risk of getting into trouble."