New Zealanders are being called upon to help save our national icon by reporting kiwi sightings to conservationists.
The launch of the major citizen science project comes as the first kiwi hatched under the Operation Nest Egg programme was released yesterday, and just in time for October's Save Kiwi Month.
Dubbed Quest for Kiwi, the new programme aims to pinpoint where kiwi are present and where not, providing a better understanding of where conservation efforts are most needed to ensure the endangered species is preserved for future generations.
It is estimated there were several million kiwi roaming New Zealand's bush at the start of the last century, but because of factors like predation, that number has been slashed to 70,000 and is declining by 2 per cent each year.
In the programme, launched by charity Kiwis for Kiwi in partnership with the Department of Conservation through the online platform NatureWatch NZ, people can identify kiwi by their calls, feathers, footprints, probe holes, burrows and droppings, and record them using a camera or mobile phone app.