Queenstown's Holiday Inn Express may be opening to a domestic market only, but its owners are confident about the future.
The 227-room, four-star hotel, in Stanley St, opens next Friday at a time when visitor numbers are drastically down on those experienced during the tourism boom of the past six or seven years.
General manager Jason Sabin said it was opening with a scaled-down operation of 98 rooms and 20 staff, but would expand in line with demand.
The opening coincided with the second week of the school holidays and the ski season, and although bookings were "quite positive" so far, he acknowledged it was a "difficult environment".
"We understood that operating with closed borders and only a domestic market will provide its own challenges.