New Zealand is set to reap the benefits as the country's premier tourist resort features in a Bollywood blockbuster expected to be seen by 150 million people.
The movie I Hate Luv Storys, partly filmed in Queenstown, premieres today in India and across the world.
It stars leading Bollywood heartthrobs Imran Khan and Sonam Kapoor, and the plot revolves around a couple coming to film a love story in Queenstown and getting caught up in a love story of their own.
Tourism New Zealand sees huge benefit from the sights of Queenstown being seen by such a huge audience.
"With growth in Indian arrivals expected to be modest over the coming months, I Hate Luv Storys, tipped to be a Bollywood success, is a fantastic opportunity for New Zealand to increase exposure in this developing market," said Tourism New Zealand chief executive Kevin Bowler.
During filming in Queenstown, Tourism New Zealand hosted Indian media to take advantage of the presence of the cast and crew for added exposure. The agency is also using paid advertising in India to increase New Zealand's profile once the film premieres.
New Zealand gets around 26,000 visitors a year from India.
Queenstown loves Bollywood luv story
Sonam Kapoor hongis a Maori girl in traditional dress for the film <i>I Hate Luv Storys</i>. Photo / L'Officiel and Tourism NZ
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