It offers practical tools and resources which include topics such as managing stress and pressure, sleep, nutrition, keeping “farm fit” and scheduling rest and recovery time.
Crossan started the cricket game six years ago.
“The whole intention of the game is to get farmers and growers to down-tools and have a day away from the farm or orchard, get together with some like-minded people and have some fun,” he said.
Those involved in the primary sector are often renowned for staying in their own area and perhaps becoming isolated.
“This is forcing them to get off the farm and have some fun.”
Now a kiwifruit spraying contractor, he said his alliances have probably changed.
“Now I’ve had a foot in both camps, being a farmer, and now being involved in horticulture, and I know they are both stressful, pressured jobs.
“People tend to work hard and forget to look after themselves.”
He said the game is traditionally a semi-serious affair.
“Everyone’s playing to win, but I don’t think anyone’s going to have their head taken off.”
There is a core group of players who front up every year, and many of them have played in all the previous games, but there are always new players as well.
“That’s my goal – every year I want new people, to spread the message.”
Seeka has come on board as the main sponsor in 2025.
The game will be played at Te Puke Domain, home of Te Puke Cricket Club, on Sunday, with the first ball at 1pm.
