Princess Cruises says "no offence" was intended by the welcoming ceremony shown to guests at the Port of Tauranga this morning. Photo / Supplied
The multinational cruise ship company behind a "pantomime pōwhiri" that has been slammed as "blatant racism" says no offence was intended.
This morning guests from the Golden Princess cruise ship, run by Princess Cruises - the world's third-largest cruise line, were welcomed at the Port of Tauranga by several men in crude skirts with "scribbles" across their faces.
Video shows the men appearing to be pretending to perform a pōwhiri, the traditional Māori welcoming ceremony.
A Princess Cruises spokeswoman confirmed to the Herald the ceremony had been organised by their vessel, the Golden Princess.
She said the company was "very disappointed" the situation had occurred.
"We give a complete assurance that no offence was ever intended and we apologise unreservedly for what has happened.
"We took immediate steps to address this sensitive situation.
"After being made aware of the situation, the ship's management team took action to withdraw the ship photographers from the area to prevent any further possibility of cultural insensitivity."
"It is blatant racism and exploitation of Māori culture and of staff by the company.
"It is derogatory and there is absolutely no excuse for an international company to operate like this in New Zealand, especially in today's age where other actions have been in the media and criticised."
A Tourism Bay of Plenty spokeswoman said they were "saddened and offended by the incident".
"Tourism Bay of Plenty condemns the appropriation of Māori culture and we are disappointed to see this happen in Tauranga Moana."
They supported the right of local iwi and hapū to manaaki (welcome) cruise visitors, and worked closely with Ngāi Te Rangi to develop local tourism opportunities that were authentic and culturally appropriate.
They acknowledged Princess Cruises' "unreserved apology" and hoped to work with them and tangata whenua to ensure this never happened again.
Other recent instances of cultural appropriation include last year, when Hawera Mt View Lions Club used blackface as part of its Christmas parade, and the Hokitika Wildfoods Festival which ran an advertisement featuring a woman wearing Māori designs and a native American head dress.
The most infamous, though, could be the University of Auckland School of Engineering's "haka party", where students performed their own version of Ka Mate while drunk, with obscenities painted on their bodies and wearing hard hats, boots and grass skirts.