Prime Minister Jacinda Ardern has disclosed publicly for the first time that she inadvertently watched the video footage of the Christchurch terror attack.
In preparing the way for next week's international anti-terrorism tech summit in Paris, she has highlighted the "staggering reach" of the alleged mass murderer's live-stream video of the shootings - even to her own eyes.
"I use and manage my social media just like anyone else. I know the reach of this video was vast, because I too inadvertently saw it," the Prime Minister says in an op-ed article published this weekend in the New York Times.
"Many people report seeing it autoplay on their social media feeds and not realising what it was - after all, how could something so heinous be so available?"
Ardern and the President of France, Emmanuel Macron, will co-chair the summit of world leaders and tech industry chiefs with the aim of securing pledges to implement the "Christchurch Call" to prevent online posting of terrorist content, to ensure its rapid removal, and to prevent use of live-streaming as a tool to broadcast terrorist attacks.