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Radio New Zealand has spent more than $170,000 for one of the world's top advertising agencies to devise a series of TV ads that will be played only 40 times.
The Faces campaign, created by Clemenger BBDO, is part of an overall campaign partly canned after the station's host Kim Hill slagged it on air this year. Figures show that $198,237 was budgeted for the campaign; $171,626 was paid in consultancy fees to produce three 30-second and one 45-second commercial; and since January, $64,577 has been spent on advertising spots for the commercials.
RNZ said the spending was appropriate because the non-profit state-owned network needed rebranding.
