New Zealand's first Māori-owned electricity retailer Nau Mai Rā has launched a petition, urging power generators and Government to provide better electricity outcomes for vulnerable communities.
New Zealand's residential power prices have surged almost 50 per cent since 2000, faster than most OECD countries.
Consumer NZ stats say 17 per cent of New Zealanders had trouble paying their power bills last year. In Te Tai Tokerau alone, up to 15,500 households spend 10 per cent or more of household income on electricity.
Co-founder Ezra Hiriwani said it's time to make systemic change and spread awareness about the proportion of New Zealanders living in power poverty.
"Power poverty is defined as a household spending more than 10 per cent of their income on power," he said.