Kiwis are showing their support for those affected by the Port Hills fire and the firefighters working to put it out by making a statement on social media.
Facebook users are changing their profile photos to an image of an orange heart on a black background as a tribute.
The trend has taken off. One of those taking part is Christchurch resident Lisa Milligan, whose parents were evacuated from their home. She plans to cook them dinner when they return from work today.
She told the Herald choosing to display the orange heart was to convey unity with those affected by the fire.
"It's to show support for the victims and firefighters," she said.