You have to feel for David Cunliffe. He is beavering away making Labour a credible alternative. He is succeeding. And then, bang, the party get together and trip him up.
I don't know what it takes to float the boat of former Helen Clark voters now voting John Key or the famous 800,000 who didn't vote. It could be KiwiAssure, KiwiBuild, or perhaps KiwiFood and KiwiPokies. I simply do not know.
But I do know what won't. That's Labour's new rule requiring a caucus that's 45 per cent female after the next election and 50 per cent after that. The issues of concern to possible Labour voters are bread-and-butter issues, not gender balance.
The party's drive to get a precise balance of female and male MPs reinforces the view that Labour is more concerned with itself than with voters. That's the last thing Cunliffe needs. He needs the party trumpeting what he's doing for working people, not what the party is doing to itself.
Voters aren't stupid. They know that Labour achieving a strict male-female balance won't change people's lives. We recently had a female Prime Minister, a female Governor-General and a female Chief Justice, all at the same time. Things were no better - or no worse.