Fonterra always made it clear it was in the business of making dairy products, not friends. Even its milk-in-schools programme was acknowledged as a strategy to build consumers of the future.
Fortunately, it filled a lot of wallets, so corporate arrogance was indulged by most of the populace and critics marginalised as little better than economic saboteurs. Yet there was no pleasure for those critics in seeing the company twisting in the wind of media scrutiny this week when some of its whey was revealed to have been contaminated. The Chinese and other foreign critics were particularly vituperative. Back home, by contrast, there was a hint that the reaction was one of concern more for Fonterra's finances than for the health of the babies its products endangered.
Because, in a chilling reminder of how small we are, New Zealanders knew this could affect us all. Fonterra is to us as General Motors was once to the US - the corporate behemoth whose sneeze will give us all not just a cold but double pneumonia.
The debacle may see some improvements made, but as calls to action go it was like the cancer scare that makes you stop smoking: it would have been better to stop the smoking without having the scare.
It's clearer than ever that we need to become more economically diverse. We've got to get those eggs into more baskets so our economy is not at the mercy of one company's fortunes. It's no good looking to the Government for help. It sees economic salvation in movie location rentals, dodgy resource exploitation, conventions and rebuilding a city. Heaven knows what we would have done if we hadn't had that earthquake.