When the ever colourful and controversial Internet entrepreneur Kim Dotcom announced a new political party, traffic on social networks, the blogosphere and the media in New Zealand went into overdrive as all sorts of "experts" came out of the woodwork with opinions ranging from how Dotcom's new political party is good, bad or even the beginning of the end for New Zealand.
Trouble is that there is still a near complete absence of any real policy coming out of the newly formed political party, which was after all only announced a week ago. This however doesn't appear to have stopped anyone though, as nearly every person, their dog, cat and budgie seems to have an opinion on the party, no matter how uninformed it may be.
That old maxim that any news is good publicity certainly holds true here. I'd wager that the PR hacks of the established political parties are looking at the media scrum surrounding Kim Dotcom's political party with envy over the sheer amount of resonance it has already had with the general public.
With an election looming, many political parties in New Zealand must also be wondering just how they can stand out in a crowded voter market. Information is scarce but Dotcom's political party seems to be all about the Internet. While there's no shortage of speculation around precisely what that means, the timing of an Internet party couldn't be any better, and as it stands, with the exception of the local arm of the Pirate Party, it's a niche that Kim Dotcom's party pretty much has all to itself.
Issues such as online privacy, intellectual property and online freedom have all become burning issues over the last 18 months, with public awareness at an all time high. Sadly this hasn't translated into any real political championing for the rights of the New Zealand public around these issues by any of the big political parties.