Was it accident or design that has John Key and David Shearer delivering major direction-setting speeches on the same day?
Labour is cock-a-hoop that its new leader is now effectively going head-to-head with the Prime Minister tomorrow. It says the March 15 scheduling of Shearer's address has been public information for weeks. It argues that Key could have chosen another date for his speech which will preview further restructuring of the public service.
That he has not done so is a sign that National views Shearer as a real threat.
Labour spin aside, Key's lunch-time address - simply by virtue of its contents impacting on many more people in a far shorter time-frame - will almost certainly grab the headlines away from Shearer's much drier breakfast-time exercise in repositioning the Labour Party.
The "Big Thursday" clash of dates has upped the ante for both leaders.