It is not common for the Prime Minister's office to refuse to supply the news media with embargoed copies of a statement or speech containing a major announcement.
However, requests by media organisations for an early copy of John Key's speech to Parliament confirming that New Zealand will be sending military personnel to Iraq to train local troops were rebuffed.
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Rather than enabling them to have news stories ready to go the moment the embargo was lifted, the media - like everyone else - would have to wait until the Prime Minister spoke in the House.
In adopting such an approach, Key was seeking to go over the heads of the media and talk directly to New Zealanders about the reasons why such a deployment is necessary without his rationale being analysed and criticised before the public had actually heard that rationale.