David Shearer's first big speech as Labour leader does the trick. It does what was expected of it. It contains enough hints of the direction he will be taking the party - and that direction is firmly towards the centre.
That might not seem to be the case at first glance. Shearer's flagging of the retention of capital gains tax as Labour policy will grab the headlines. It is a policy associated with the left. Wrongly as it happens. Such a tax operates in plenty of countries with Governments from the right. Shearer wants to keep it for the reasons those countries do so: first, to switch investment from non-productive assets, such as housing, to productive sectors, and second, to cut personal taxes down the track.
It is a hugely significant move. And a very brave one. It might yet cost him the next election. But, unlike Phil Goff, Shearer at least has time to sell the tax.
Of equal note is the dropping of Goff's tax-free zone for the first $5000 of income - a tax switch which was supposed to help the poor but which also gives the same tax cut to everyone else.
Also for the chop - although Shearer refuses to confirm it yet - is Labour's plan to remove GST from fresh fruit and vegetables.