Tech giants, Hollywood film studios, big pharma and multinational energy companies are using local lobbying firms to gain access to senior ministers and sensitive government information.
An RNZ investigation has unearthed thousands of emails, text messages and even encrypted Signal communications, revealing the extent of the lobbying industry in New Zealand.
The documents show lobbyists targeting ministerial advisors, inviting them to drinks, dinner and sports events, with text messages addressing them as “brother” and “comrade”.
“Mate I’d be keen for a quick yarn sometime soon about racing/gambling if you’re up for it,” a lobbyist from Thompson Lewis texts a ministerial advisor, as he lobbies for SkyCity casino.
New Zealand has among the weakest regimes in the developed world for regulating lobbying and the industry largely operates in the shadows, with little information about the client lists of many of the major firms.
Many of the key lobbyists are former chiefs of staff and spin doctors at the highest levels of government - including half a dozen who have worked for Prime Ministers Jacinda Ardern and Chris Hipkins.
More than 75 per cent of OECD, or developed countries, including Australia, Ireland, France, Canada, America and the UK, have laws requiring ‘cool off’ periods to stop the revolving door between government and lobbying.
In New Zealand lobbying is largely unregulated, allowing a Cabinet minister such as Kris Faafoi to go straight from a ministerial position to a lobbying firm.
Some, such as Hipkins’ chief of staff Andrew Kirton have turned a full cycle in the revolving door between government and lobbying.
Andrew Kirton. Photo / Dean Purcell
Kirton was a communications advisor to Prime Minister Helen Clark, then general secretary of the Labour Party and then moved to trans-Tasman lobbying firm Anacta before returning to the ninth floor of the Beehive.
Many lobbyists are also political commentators in mainstream media, including RNZ, yet their audiences have no idea which clients they work for.
‘Thanks for your assistance’
The documents reveal that Andrew Little, while Health Minister, was heavily targeted by lobbyists trying to get wins for clients in the pharmaceutical and natural health industries.
Former Labour Party Cabinet Minister Clayton Cosgrove, whose firm Cosgrove & Partners promises “discreet advice” and lists none of its clients on its website, emailed an official in Little’s office in August 2022.
Clayton Cosgrove. Photo / Paul Taylor
Cosgrove wanted a section of the Therapeutic Products Bill, which stipulated the patient had to be in New Zealand or normally resident here, removed on behalf of his client.
“To allow a 21-year-old business to continue Section 61 C needs to be deleted,” he wrote. “This removes the requirement to be in or a resident of New Zealand.”
The official responded just eight minutes later. “On it. Will revert.” About 90 minutes later he wrote back saying Cosgrove’s client had been looking at an old draft of the bill and a new one would be out soon.
“Obviously we don’t want to kill a successful export so I’ll ask Minister Little’s advisor to check on the issue your client has raised when we do get a first draft.”
The documents show Cosgrove was also lobbying for A2 Milk, trying to get the dairy giant Food and Drug Administration (FDA) approval to supply infant milk formula to the United States.
In October 2022 Cosgrove emailed Little’s office with the subject heading “US FDA Urgent Support Needed A2 Milk”.
Redactions make it impossible to know exactly what influence Cosgrove had but he clearly believed ministerial assistance was a factor in the company’s success.
When A2 Milk got FDA approval in November 2022 - a decision significant enough for the company to make a market disclosure, given its impact on sales - Cosgrove messaged his old colleague: “Hi Andrew. FYI A2 milk got FDA approval - thanks for your assistance on this.”
Cosgrove refused to discuss his lobbying work when contacted by RNZ.
Capital, which styles itself as a public affairs agency, also lobbies for Mega, the cloud storage firm launched by Kim Dotcom in 2013.
In a September 2022 email to officials in the office of the Minister of Internal Affairs and the Prime Minister’s office, managing director Neale Jones is eager that Mega is to be seen in a good light.
“My client MEGA has joined the Christchurch Call,” he says, in reference to the international initiative involving 120 governments and tech companies trying to eliminate extremist online content.
Jones reminds them he has already told them about “some of the unfair media criticism MEGA has faced in the past” and says the company will be a valuable addition to the initiative.
Meta, the parent company of Facebook, uses Cosgrove as its lobbyist in New Zealand.
Cosgrove, given his experience and contacts, is able to text his former colleague Andrew Little in June 2022, to set up a meeting.
Andrew Little. Photo / Mark Mitchell
He tells Little that Simon Milner, Meta’s Singapore-based VP of public policy, “would love to meet with you” on issues including algorithms, encryption, disinformation and cyber security.
“Thanks Clayton,” the minister responds. “Yes, I would be very keen,” Little says, adding his office will organise the logistics.
The documents, gathered over months by RNZ, show the government’s claim that the average New Zealander has as much access to decision-makers as those who pay for lobbying firms is untrue.
“My argument has always been whether you are an NGO, whether or not you are a food bank, whether or not you are a small business, we are accessible as politicians,” former Prime Minister Ardern said when asked about lobbying on Morning Report in 2022.
“You have as much access as someone for instance who chooses to engage with a company for government relations advice. In New Zealand, it is not necessary and so I would always argue the same thing to those companies: come and talk directly to MPs. That is the system that we have.”
But the documents show just how much access the lobbyists, leveraging their former political connections, have on behalf of their clients.
It took Capital’s Clint Smith, formerly a senior communications strategist in Ardern’s office, just 33 minutes to get a Finland-based diesel producer a meeting with top officials at short notice.
Smith messaged officials at the Energy Efficiency and Conservation Authority (EECA) that executives from Neste were in New Zealand “meeting with Ministers and others with the hope of supplying their product to the NZ market”.
“We’re hoping it might be possible for EECA to meet with them tomorrow morning,” Smith wrote in a February 2020 email. “I appreciate this is short notice, but if we could make this meeting happen we would greatly appreciate it.”
Thirty minutes later, EECA’s government engagement manager has pencilled in a meeting, promising “several staff from a number of areas of activity” will attend.
Capital refused to discuss any of the material released under the OIA saying it would breach client confidentiality but after this article was published Smith contacted RNZ to say his firm works with Neste on biofuels.
The documents also show that supermarket giant Countdown turned to lobbyists to help it gain intel about the thoughts of key MPs and advisors.
Capital’s Mike Jaspers messaged a ministerial advisor to Andrew Little, saying he was “doing an anonymous opinion survey of MPs and advisors for our new client at Capital - Countdown.”
He says it is a “general chat about how they operate” to help with “future engagement” with the government and the community.
Big Hollywood film studios are also using local lobbying firms to push their case for taxpayers to continue subsidising international production companies to make films here.
The Australia and New Zealand Screen Association (ANZSA), whose members include Walt Disney, Netflix, Paramount, Sony, Universal, Village Roadshow and Warner Bros, uses lobbying firm, Saunders Unsworth.
In April 2021, Jo Murray of Saunders Unsworth wrote to Economic Development Minister Stuart Nash, seeking a meeting with Paul Muller, chief executive of ANZSA.
Stuart Nash. Photo / Mark Mitchell
The meeting was granted and the documents show ANZSA wanted to talk about the Screen Production Grant (SPG) and “reiterate why it is important to continue to support this programme”.
Hundreds of millions of dollars of public money has been spent on the SPG, a subsidy offering a rebate of between 20 and 25 per cent on every dollar spent on production in New Zealand.
Emails from the lobbying firm indicate the movie industry wants the scheme expanded, saying ANZSA wants “a sense of the government’s current thinking about any future development” of the grant.
