If a week is a long time in politics, it's an eternity in the Sunday-newspaper business. Since we revealed that we had been given a recording of the "cup of tea" conversation between Prime Minister John Key and Act's Epsom candidate John Banks, the PM has devoted much of his energy to denigrating this newspaper and refused to engage with the significant political issues the conversation raises.
Ludicrously, he sought to compare the recording with the News of the World phone-hacking - a comparison rightly dismissed as a "cheap shot" by the London barrister representing the victims of that outrage.
Even more ill-judged was the fantasy of "a Sunday newspaper" recording a conversation between two parents fretting about their child's suicidal tendency, and sparking a suicide by publishing a transcript. This extraordinary utterance earned the condemnation of those bereaved by suicide, appalled that he was exploiting their grief for political ends.
Plainly the PM is being very poorly advised.
We believe that the recording of the meeting was neither secret nor deliberate. The freelance cameraman who made it was working for nzherald.co.nz - part of the same company as this newspaper but an entirely separate business unit. No one from the Herald on Sunday had any dealings with the cameraman about the "cup of tea" meeting until he told us that he had a recording.