When Prime Minister John Key told the National Party conference last weekend about plans to stop beneficiaries aged 16 and 17 spending their benefits on drink and drugs, you could almost hear, beneath the roar of adulation, the hissing that always greets the entrance of the villain in a vaudeville show.
Later, speaking to journalists, Key characterised the move as one in which the state was encircling the woebegone youngsters of the nation with a protective arm (that of a kindly uncle, of course, not a nanny). "Somebody walking alongside them," was how he described it, not a metaphor that would immediately occur to the beneficiaries themselves, perhaps.
But you did not have to scratch the PM's utterances hard to detect the vote-grabbing cynicism beneath the veneer of concern.
Beneficiary-bashing is the go-to tactic for any re-election campaign. And beneficiaries are easy to depict as people who, like criminals, take from the rest of us what we have worked hard to earn.
If implemented, the proposal would require certain fixed expenses to be paid direct to, say, landlords and utility companies; the remainder of a benefit would be stored on a smart card which could only be used to buy food and clothes from approved stores.