One of life's frequent annoyances is the telemarketing call that interrupts an evening meal. It is annoying, but should there be a law against it? Law should not restrict commercial freedom without good reason. The Government-appointed Law Commission has recommended legislation to make it illegal for direct marketers to contact anyone who has put their name on the industry's "do not call" register. Its reason: the right to privacy.
The commission is more sensitive than most people to the risks of letting any human right outweigh others. Privacy is a comparatively recent concern to be accorded statutory protection, and an increasingly difficult right to preserve in the age of the internet. The commission has just completed a long review of the Privacy Act 1993 and its suggested restriction on telephone marketing is one of several questionable recommendations in its final report.
There will be no argument with its suggested ban on web posts of indecent personal photographs which vindictive ex-partners are said to have published on the net. Personal material considered "highly offensive" and published without the subject's consent would be a breach of the Privacy Act, as would any use or disclosure of the material by others even once it was publicly accessible.
But it is less clear that the act needs to give the Privacy Commissioner power to undertake investigations on her own initiative rather than merely respond to complaints. She would be empowered to order audits of an organisation's handling of personal information and to issue notices requiring compliance with the act.
There is a risk in any regulatory regime that officials will concern themselves with possible problems that exist more in principle than in practice. A system driven entirely by complaints from the public is more likely to keep the regulator grounded in real issues. If misuse of personal information is as big a problem as it is thought to be these days, complaints alone should be keeping the Privacy Commissioner busy.