Nine out of 10 people believe they are paying far too much for their milk, according to a Consumer New Zealand survey. That near unanimity is reason enough for the parliamentary select committee inquiry that received the green light this week. It also signals this is an issue that should be addressed with some urgency.
Lianne Dalziel, who chairs the commerce committee, wants to be able to make recommendations to Parliament before the general election. That's a tight timetable, but it's one that should be pursued vigorously not in the interests of politicking but of public scrutiny.
After the election, changes to committee membership are likely. Inevitably, this will take some of the sting from its inquiry into milk prices. Any delay would be unfortunate given the extent of public unease.
The issue is also being traversed by an interdepartmental group examining how Fonterra sets the price it pays farmers for their milk. It's due to report this year. But that group's inquiries will be conducted behind closed doors. Nothing will satisfy the sceptics as much as the public forum of a parliamentary inquiry.
To a degree, the two investigations will overlap. That is unavoidable because, increasingly, the farm gate price is shaping up as the crux of the matter. Since 2009, this has been set by Fonterra using a confidential formula. Critics argue the dairy giant sets it higher than it should be to stifle competition, and want the price set by an independent commissioner.