NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand / Politics

Claire Trevett: The clever politics in PM Chris Hipkins’ Loaves and Butter announcement - how will Chris Luxon counter?

Claire Trevett
By Claire Trevett
Political Editor·NZ Herald·
10 Feb, 2023 04:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

The last Prime Minister to speak with Mike Hosking was Jacinda Ardern in 2021, but now Chris Hipkins joins the show Wednesday morning. Video / Newstalk ZB
Claire Trevett
Opinion by Claire Trevett
Claire Trevett is the New Zealand Herald’s Political Editor, based at Parliament in Wellington.
Learn more

OPINION:

There was a certain cleverness about Prime Minister Chris Hipkins’ decisions in his first big announcement under his Loaves and Butter approach to governing.

He could not afford to go small. Having come in promising to deliver a decent nip and tuck of the Labour Government’s programme, he had left a vacuum on delivering on it for two weeks.

Over that time, speculation – and hence expectation – ramped up. By the time it came to unveiling any actual announcements, it was being called his policy “purge”, and a “bonfire of policies”.

In terms of delivering on expectation, he would have been gratified by the various resulting riffs on his nickname Chippy and the word chop: Chippy the Chopper, Chippy’s chop shop.

Advertisement
Advertise with NZME.

Had he come out and announced just one or two piffling things, it would have been slated as Chippy’s fizzler rather than his bonfire. But as well as the chops, he also delivered bread and butter – the rise in the minimum wage. That will put an extra $40 a week into those workers’ pockets.

His announcements also force National to move. Hipkins’ start has left National a bit flat-footed so far.

Illustration / Guy Body
Illustration / Guy Body

Its leader, Christopher Luxon, will give more of an idea about what his party might do on the cost-of-living front at his state of the nation speech on Sunday.

Advertisement
Advertise with NZME.

It is what Luxon has been talking about for months now, without spelling out what he would do differently. Hipkins’ shift to focus on it means Luxon now has to counter early rather than let Hipkins get all the running.

But that was not where the cleverness lay. That was obvious politics.

The cleverness was in the curation of the overall package. For everything that would annoy a sector, there was also something to please them.

The unions issued releases criticising the decision to put the income insurance scheme on ice, but celebrating the increase in the minimum wage – the biggest in some time, courtesy of Hipkins’ decision to adjust it for full inflation.

Business groups issued reactions the exact reverse of that: Happy about the income insurance scheme, but concerned about the hit to small businesses in particular from the increase in the minimum wage.

Hipkins gave a sign that he had listened to business, who asked for income insurance to be scrapped. He also put paid to nervousness in the Labour base that he might jettison fairly key Labour ideals in the process of trying to make the party more palatable to centrist voters in the election.

His decision to forge ahead with the full inflation adjustment to the minimum wage rather than a smaller increase would have placated many of those core Labour supporters who may have worried about Hipkins’ intentions.

It was in keeping with his own promise to keep his eye firmly on Labour’s core values: Workers and jobs. And it was in keeping with his promise to put the cost of living at the centre of his programme.

Advertisement
Advertise with NZME.

Hipkins mounted a good defence of it, saying those low-paid workers faced “impossible trade-offs” in a cost-of-living crisis - forced to choose between medical care, food and clothes, fuel and power.

Of course, it isn’t him who has to pay the wages – it’s business, who had hoped for a smaller increase, or no increase until the economy improved. And it will put some businesses under significant pressure – not just from the minimum wage increase itself but the bump-on effect of it, as they are expected to lift the wages of the more senior workers too.

The quid pro quo for them came in the effective binning of the income insurance scheme and a direct cash injection for Auckland businesses hit by floods.

The best criticism of Hipkins’ announcement National finance spokeswoman Nicola Willis could muster was that income insurance and hate speech reform had been put on the shelf rather than put in the scrapper.

It does mean National can continue to try to use those to drum up fear about what the next Labour Government might do – and that might be something that comes back to haunt him.

But opposition to the income insurance scheme did not have widespread traction beyond the business sector. It was a bad idea during high inflation, because it took more money out of workers’ pay packets – and businesses as well.

That does not make it a bad idea – just a badly timed one.

Shifting the hate speech law to the Law Commission was a good way to deal with it. It was contentious and required careful, considered handling. The last thing Labour needed was another debate on it in election year.

However, scrapping the merger between RNZ and TVNZ was almost a simply symbolic show of Hipkins’ vow to stop spending on what former PM Sir Bill English called the “nice to haves” and instead focus on the bread and butter issues.

The difference is English identified that a lot earlier during the global financial crisis than Labour has done now.

Labour is – and should be – copping flak about the waste of money on the merger– more than $15 million, only for it to be scrapped. But continuing with it would have cost even more – last year’s Budget allocated $327 million for it.

Nonetheless, there are only so many things you can spend millions of dollars on only to scrap them because they get unpopular. The Auckland cycle bridge and the merger are now both fine examples of it, as ACT leader David Seymour took delight in pointing out.

Seymour even worked out how much bread and butter could have been bought with the money spent on the merger (4.3 million loaves of plain white bread or 2.3 million 500g blocks of butter, apparently).

The upcoming decisions on Three Waters will be the bigger test of Hipkins’ political skills. He won’t scrap it – but he will have to come up with something that fixes the main concerns. He has indicated that will be both in terms of the role councils have when it comes to the management of the assets – and in the current co-governance proposal.

Local Government Minister Kieran McAnulty has been charged with coming up with a solution to the first.

Hipkins’ promotion of Willie Jackson in his reshuffle makes it obvious he will be critical when it comes to the co-governance question. Hipkins considers Jackson to be the best placed to consider that and to explain it.

At least Jackson, who is also the Broadcasting Minister, will have more time on his hands to do that, thanks to the bye-bye Hipkins gave to the RNZ-TVNZ merger.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Politics

Premium
Opinion

Thomas Coughlan: Govt mulls dramatic local government reform, slashing councils

04 Jul 05:00 PM
Premium
Politics

Labour offers National a lifeline for costings unit

03 Jul 10:33 PM
Premium
Business|companies

Whānau Ora funds probe: Pasifika Futures’ family ties questioned

03 Jul 05:00 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Politics

Premium
Thomas Coughlan: Govt mulls dramatic local government reform, slashing councils

Thomas Coughlan: Govt mulls dramatic local government reform, slashing councils

04 Jul 05:00 PM

News of merging ministries was just the tip of the iceberg.

Premium
Labour offers National a lifeline for costings unit

Labour offers National a lifeline for costings unit

03 Jul 10:33 PM
Premium
Whānau Ora funds probe: Pasifika Futures’ family ties questioned

Whānau Ora funds probe: Pasifika Futures’ family ties questioned

03 Jul 05:00 PM
Premium
Matthew Hooton: NZ Super needs to be cut now

Matthew Hooton: NZ Super needs to be cut now

03 Jul 05:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP