If the trio of 'state of the nation' leadership speeches are anything to go by, we're in for a boring political year. In place of meaningful ideas and innovation, all parties resorted to sloganeering. Despite all the intractable social problems and the need for new economic positions, big ideas are largely missing from New Zealand politics at the moment. Maybe the tumultuous 2012 political year for Labour and National means they're desperate to play it safe and consolidate in 2013.
It is not just an emptiness of policy on the part of Labour, but a superficiality and gimmickry that pervades the party's current approach - best pointed out in Vernon Small's very good analysis, Shearer's speech: Style over substance. And arch-critic of Shearer, Chris Trotter, has also admitted that, in terms of style, Shearer has undoubtedly improved significantly - see Dan Satherley's Trotter: Good start to the year for Shearer. But Trotter has another savage critique of Labour today in his column, The Greens Reach Out To Reach Up. Trotter looks at the formidable electoral machine the Greens are building and compares it to Labours on the ground ability 'now a pallid shadow of its former prodigious grunt'. He also excoriates the Labour leadership for cautious policymaking: 'The Labour Leader's inner circle of advisors is distinguished neither by intellectual creativity nor operational dynamism. Far from reaching-out to activists and supporters outside the party's structures, most of the Shearer Camp's energies appear to be devoted to finding new ways of insulting and excluding them from policy-making'.
Labour is pushing its 'hands on' economic slogan - contrasting it with National's alleged 'hands off' approach. This is an attempt to draw a strong divide between the parties, and we can expect to see more. Usefully, two partisan bloggers have made their arguments about the reality of National's putative 'hands off' economic mode - see David Farrar's Not very hands off and Scott Yorke's Is National Really Hands-Off Then?. Regardless of what National is doing, Labour has a long way to go convincing many (including a number of it's core supporters) that it has any big ideas that will serve as an alternative to National's vision for the economy.
The one area in which Labour had a relatively bold policy is currently subject to serious erosion - see Claire Trevett's Shearer downsizes his housing promise. It appears that Labour is backtracking on its initial promise of building 10,000 new houses for under $300,000 each, with the slippery new explanation that its previous figure was meant as an 'average' and related more to apartments and small houses outside of Auckland. Labour now says that many KiwiBuild houses will actually cost up to $550,000.
National's apprenticeship announcement also reeked of superficiality aimed at winning some easy public approval points. This argument is well made by Tracy Watkins in On your mark - for a new beginning - probably the best commentary on John Key's state of the nation speech. Watkins explains the shift in Key's approach from previous years, in which he promoted the need for 'penny-pinching' austerity measures, to his current emphasis on keeping 'its hands on the levers'. According to Watkins there's now a public 'mood for something more than steady-as-she-goes'.