Hawke's Bay Regional Council must be feeling a bit sorry for itself. Pilloried for allowing the region's waterways to degrade to the point many rivers and streams are unswimmable, as soon as it announces a plan to start cleaning things up, people complain about the cost.
Despite chairman Rex Graham's belief folk would be in favour of an extra 5 per cent rates rise to kickstart the project, reaction on social media to the plan to begin improving half a dozen environmental "hotspots" has so far been more negative than positive.
Even though the extra cost will amount to only about $30 per household per year.
Funny how everyone claims to value the environment, yet few are prepared to put hands in pockets to actually protect and enhance it.
Sure, places like Lake Tutira or Ahuriri Estuary or the Tukituki River might never have got to the awful polluted state they are in if the council had been fulfilling its primary responsibility of looking after the environment on our behalf.
And, as critics rightly claim, there's little gain in trying to restore a toxic lake or a nitrogen-laden river if you don't stop the pollutants at source. Which means some form of land management regulation to control nutrients and sediment - such as is due to come into force under Plan Change 6 in the Tukituki catchment.