When eccentric millionaires hijack the political landscape as their own private playground, mere mortals should be very afraid. Even veteran leftie Sue Bradford, who loudly denounced the latest game and refused to have any part in it, has been shamelessly used by conservative oddball Colin Craig.
Could there be anything worse for a principled battler for progressive causes than to pick up the newspapers last Sunday and find you'd become the cover girl in full-page advertisements for a fringe right-wing political party - complete with the logo "Vote Conservative".
This, the work of property management mogul Mr Craig, who is so thin-skinned he's suing Greens co-leader Russel Norman for defamation for comments he made at the Big Gay Out in February. He's upset that Dr Norman described him as someone who "thinks a woman's place is in the kitchen and a gay man's place is in the closet". Mr Craig is going to court over the "woman's place" comment, but not the gay man's place - but let's not go there. However, if accusing a conservative of having conservative views is actionable, how about using without her permission a lifetime crusader for progressive causes as the bait in a fringe right-wing promotional advertisement?
Mr Craig's advertising was a desperate bid to remind everyone the Kim Dotcom-backed Internet-Mana alliance wasn't the only millionaire vanity party in town. But with the German internet entrepreneur gifting a $3 million dowry to his strange grouping, Mr Craig must be feeling the pressure.
At the 2011 election, he gifted $1.6 million to his little band of true believers and they scraped together just 2.65 per cent of the party vote. With Mr Dotcom's new fringe grouping already flush with twice that cash, the cost of playing in the shallows has suddenly jumped.