Almost a week has passed since anyone has seen pensioner and former rugby league international Mike McClennan.
But the goal is still the same, albeit more crucial now: He needs to be found.
Police have now released CCTV footage of the missing 75-year-old, who has dementia, in a renewed bid to jog people's memories and encourage anyone who may have picked him up in their vehicle or seen him that day to contact them immediately.
The blurry video shows McClennan - wearing jeans and a black and red cardigan - walking northbound on the Hibiscus Coast Highway towards Hatfields Beach, just north of Orewa.
The time stamp reads 17:19 just as he walks past the Hibiscus Dairy.