KEY POINTS:
Teen model Jasmine Williams could be a runaway success. The strawberry-blonde 14-year-old has youth, talent and beauty on her side - but it's her not-so-model behaviour that has her family at its wits' end.
The teenager - already facing an arrest warrant on "an unrelated matter" - took off from her Glendowie home on Thursday, and apparently it's not the first time.
On this occasion, though, there are concerns for her safety as she could be travelling with a group of adult men with questionable motives.
The reasons why Jasmine ran away from home are not clear, but the pretty sports enthusiast appears to come from a loving family.
Jasmine's on the books of Morris Talent Management and has featured in ad campaigns for Nokia and Boots (UK). She's also a keen netballer, swimmer and gymnast who has studied speech and drama.
Constable Emma Gibbs of Glenn Innes Youth Aid said obviously the girl's parents were distraught and "just wanted their little girl back".
Jasmine had spoken with them briefly yesterday morning, but she had given no clues to her whereabouts, who she was with or when she was planning to return home.
Jasmine's parents did not want to talk about their daughter's disappearance but Gibbs said these situations were every parent's nightmare.
It was especially worrying because Jasmine was female and possibly therefore more vulnerable.
For police, these cases were very difficult and at times hugely frustrating as many teenage runaways were streetwise and hard to locate.
"Jasmine is from a good home. There is no rhyme or reason why these kids take off. The problem for us is that most of these kids know that police are quite limited in how they can deal with these cases. There just aren't that many consequences."
Yesterday police spoke with friends of Jasmine in the hope they had some clue as to where she might be - as well as the reasons behind her latest disappearing act.
"But we think we'll flush her out. Naturally the sooner she returns home, the better for her parents."
Registered psychologist Sara Chatwin said in cases like Jasmine's often the focus needed to be more on the teenager's peer groups than the family.
The influence a peer group held could be more powerful than the family, especially with young girls who were often ruled by their emotions rather than their head.
Jasmine is Caucasian, of slim build, with shoulder-length dyed hair and pale green eyes.