The man who died in a two-car crash on State Highway 2 north of Tauranga has been named by police.
He was 61-year-old Kevin Adrian Hamill, of Auckland.
Police said the circumstances of the Whakamarama crash on Sunday remained under investigation by the Serious Crash Unit and the death is being referred to the Coroner.
"Police extends our thoughts to Mr Hamill's family at this difficult time."
Hamill was killed instantly after his white Honda crossed the centre line and smashed into another car mid-morning on Sunday, Sergeant Wayne Hunter told the Bay of Plenty Times yesterday.