Pointlessly raunchy: Paris Hilton's Carl's Jr burger ad banned

Paris Hilton wears very little for the latest Carl's Jr TV ad. Photo / Screengrab

Another advertisement for the Carl's Jr burger chain has been banned from New Zealand television for being pointlessly raunchy - and this one features Paris Hilton.

The socialite and reality TV star has tweeted about the ruling, saying the advert, that also features Sports Illustrated swimsuit model Hannah Ferguson, was "so hot, it's been banned from TV in New Zealand".

The advert, which has screened in the United States, shows Ferguson eating a burger and cleaning a truck.

Last year a similarly raunchy ad for the burger chain was also banned by the Commercial Approvals Bureau (CAB), a body owned by the local TV networks which must approve ads before they air on New Zealand TV.

At the time the CAB said the ad - which featured two models in bikini tops and short shorts grilling and chomping on burgers - used sex to sell an unrelated product.

General manager Rob Hoar told the Weekend Herald the latest ad featuring Hilton did exactly the same thing and Carl's Jr would hardly be surprised with the ruling.

"They sent it to us and said, what do you think? And we said no...because it would have been in breach of the Advertising Standards Authority's codes.

"I don't think they ever thought we would approve it, I just think they wanted to be able to put out a press release."

The ASA has previously upheld complaints against Burger King for television adverts that featured bikini-clad women riding horses.