In Indonesia, one of New Zealand's biggest companies is offering "Happiness in a Jar".
The creamy pudding, a sort of Indonesian delicacy, is one of the products Fonterra has created to cater to the quickly-growing Southeast Asian market.
Prime Minister John Key and a New Zealand delegation today taste-tested the pudding, along with cheese balls, cheese sticks, and other dairy goods especially tailored for Indonesian consumers at a huge Fonterra plant in Cikarang, a town on outskirts of Jakarta.
At the end of a dusty, tree-lined road an hour's drive from the capital, the $36 million Fonterra Brands plant, opened last year, is the dairy co-operative's largest investment in the Southeast Asian region in a decade.
Key said it was "living proof" of Government departments working on behalf of New Zealand companies to develop a footprint and grow New Zealand's reach to the world.