Some programme makers are fuming that Helen Clark thinks there is little to watch on television while others could not care less.
The Prime Minister told an Australian newspaper that nothing would force her to turn on New Zealand television. She told the Herald she had very little time to watch television, but did not think there was much to watch anyway.
John Harris, managing director of Greenstone Pictures, said her remarks were potentially destructive. She was "in effect, dumping on hundreds of thousands of ordinary Kiwis who enjoy the populist shows on TV ... and on the hundreds of professional producers, writers, directors and production teams who are working hard to make New Zealand programmes."
Helen Clark's comments indicated her personal tastes but she should also respect the tastes of her electorate, he said.
"Not everyone owns a piano and original art and goes to the opera. To pour scorn on artistic output which does not appeal to her personal taste will only help to alienate her from the general public."
Jane Wrightson, who is chief executive of Spada, which represents screen producers and directors, and a former deputy head of New Zealand On Air, said the Prime Minister had made some personal observations and that was fine.
"It's kind of disappointing in one way, but it's not a great tragedy. Because at the end of the day, I don't care particularly what the Prime Minister likes or doesn't like. What I care about is that the Government has a decent broadcasting policy and that's what they've promised to deliver."
Helen Clark would hardly have the time to know what was on television - "she's not going to sit there with her remote control and her Listener every night. I imagine she's a tad busy."
Ms Wrightson said she had not been contacted by many upset producers and directors.
"I think most will say that they are perhaps slightly ill-considered opinions and don't necessarily demonstrate a particularly helpful response. What we want is broadcasting policy - we are waiting anxiously. What the Prime Minister likes and doesn't like is entirely up to her."
The Broadcasting Minister, Marian Hobbs, was unavailable for comment last night.
PM creates drama over TV remarks
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