Prime Minister John Key says he wants to talk about issues that concern real New Zealanders, but refuses to answer a question from a real family, chosen by the public to speak for them about the challenges of balancing work, money and quality time with the kids.
The Herald on Sunday launched a quest for the Average New Zealand Household last month, intended to provide a window into issues affecting real Kiwi families this election.
But this week, it became far more real than expected. Young parents Mike and Emily Wilson told us last week how they struggled to find time to spend together as a family, with their two young daughters, when Mike was working evening shifts, up to six days a week, to rent in the Auckland suburb of Ellerslie.
This week, Mike Wilson took voluntary redundancy from his job hosting the night show on The Rock radio station - one of five broadcasters to be laid off by RadioWorks this month across The Rock, Solid Gold and More FM.
Until now, the Wilson family have tried to remain close to their families in Tauranga - especially as 18-month-old Caitlin spent most of her first year in and out of hospital with kidney problems.