When it comes to nurturing imagination, Flexo's toy bricks do it all – from flexible construction to flexible crafting, the creations are endless.
Designed to appeal to both boys and girls, Flexo allows children to express their creativity in limitless ways.
There is a little creator inside each of us - that's something we believe in deeply. And giving that little creator the environment, the tools and most importantly the confidence to express themselves is what Flexo is all about. Where are our little creators? Who are they? And what can we do to help them keep up with their imaginations? This is where our BNZ Supersize SME workshops have proven invaluable.
With firm guidance from our mentors, we have been able to roadmap our future products and develop some exciting IP. Most exciting of all though has been gaining an even deeper understanding of just who our target demographic is. It sounds simple right?! We are a toy, so surely kids are the market, right?