A plant that most urban people regard as a flat weed pest in lawns is gaining momentum year-on-year in Wairarapa as a valuable forage crop.
The sale of plantain seed for direct drilling has skyrocketed in the last few years as farmers recognise the unlikely plant as being an excellent food source, especially for finishing lambs.
Wairarapa Federated Farmers meat and fibre chairman William Beetham, who farms at Wainuioru, started off tentatively four years ago planting a single plantain block and quickly satisfied himself that the benefits of plantain were real and now has 200ha planted.
Mr Beetham said plantain mixed with white and red clover had proved its worth with good lamb growth rates, as a crop for flushing ewes, in higher lambing percentages and in winter by continuing to grow allowing the farm to do trade lambs off it.
"We take a huge amount of dry matter off it in the spring and right through the warmer months," Mr Beetham said.