The image, more than 40 years old, is a reminder of rugby's brutal old ways.
The prostrate player is Welsh hooker Jeff Young, out cold in the Lancaster Park mud, his jaw shattered. Towering above Young are Brian Lochore and Colin Meads, a hint of concern on their faces.
Photographer Peter Bush, who caught the moment in winter 1969, recalls referee Pat Murphy asking: "Anyone see what happened?"
What happened, recalls Bush, was that Young ignored warnings about tugging on All Black jerseys in the lineout.
"They said to him 'knock it off' but he didn't. There was a ruck and when the ruck broke up Young was lying on the deck. When he fell he was lying with his face in the ground. One of the All Blacks bent over and gently turned his head so he didn't keep breathing in the mud."