Red sock hysteria swept the nation as a symbol of support for the 1995 America's Cup Kiwi team - and politicians of varying hues happily jumped on board.
Pictured are former Prime Minister Jim Bolger and former Governor-General Dame Cath Tizard donning red socks at Wellington's Port Nicholson Yacht Club the day they watched Team New Zealand's victory on television.
"We all had red socks at Government House," Dame Cath remembers. "They certainly grabbed everyone's attention."
The red socks saga started when Sir Peter Blake wore a pair for each race of the 1995 Cup. Every time he wore his socks, the black boat was victorious. The one race lost was the one in which he and his socks were not racing because of injury.