Auckland Mayor Phil Goff is trumpeting a crackdown on illegal dumping in the same week he called the unruly travellers who dumped rubbish on Takapuna Beach "trash".
In an explosive interview with bFM's Mikey Havoc, the mayor labelled the controversial tourists who have been running amok across the country "a...holes" and "trash".
"I just saw what they did on Takapuna Beach ... We know who they are. I've asked the council to follow up because I want to see them loaded with an infringement fine for trashing our country," Goff said.
I hate to see our countryside and environment desecrated by people littering and dumping rubbish
The mayor said he was working hard with council officers and police to serve a fine on the travellers but acknowledged practical difficulties and the "near impossibility" of the Litter Act in terms of evidential standards required to get a conviction.
Goff has been on a personal crusade to crack down on illegal dumping since February last year. Since then, the number of fines issued have increased to 186 from 90 in the previous 12 months.
In one high-profile case, two people admitted charges last year over dumping oil drums on roadsides in Manukau and above a reservoir that feeds into Auckland's water supply in the Waitakere Ranges.